Google Now Throws Major Shade at Me

So, for those of you who don’t know (hahaha – stupid iPhone users! And I’m kidding – unlike many iPhone users, I don’t ascribe personality traits to people based on upon their choice in gadgetry [well, except for when I just did exactly that by ascribing gadget snobbery to iPhone users] – I happen to like Android, others prefer iOS, some prefer BlackBerry [ok, those people I do judge – BlackBerry, in this day and age?HAHAHAHAHA! What saps…]. But I digress…), Google Now is a neato-keen component of Jellybean, the latest iteration of the Android OS.

In a nutshell, the app keeps track of where you are, what’s in your calendar, your email, etc. Essentially it’s stalking you, along with some preferences that you set up (e.g. do you commute by car, public transit or bicycle?) and making generally quite accurate assumptions about information you might need that is served to you when you need. For example, if I have a dinner reservation at Locanda at 6PM, as I did the other night, a reminder popped up just before 5:30PM, telling me that if I wanted to be on time, I needed to leave in the next ten minutes. This was based on Google Now knowing where I was (my office) and the schedule for BART (which I’d be taking to Locanda). The same kind of information shows up for airline reservations and other appointments. Also, things like local weather, sports scores, etc., etc. Yes, it’s all kind of big brother-y but it’s not like we’re not all under surveillance anyhow, so why not take advantage of it?

At any rate, you can just imagine my displeasure when THIS particular card showed up unbidden in Google Now, telling me how long it would take me to arrive at a particular establishment:

lanebryant

Though I will grant you this – it was the night after my visit to Locanda. Perhaps I need to take the hint that Google is giving… Sigh.

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